Executive Team

When Bob Carr, founder of Heartland Payment Systems,

entered the payments industry, he witnessed many unethical practices.

Among them were processors who built wealth for themselves at the expense of their customers. To uphold his high ethical and moral standards, Bob founded Heartland in 1997. Today, the company continues to maintain the highest standards of integrity and advocacy that empower business owners to succeed.

Heartland’s executives uphold these standards. They come from a wide variety of industries — as well as internal promotions. The array of background experience they have includes everything from Wall Street and payments processing to sales and more. While each member of the team brings a different expertise to the table, collectively they share a common focus and commitment to helping you advance your business.

Heartland’s Executive Team

Responsibilities: Heartland’s operations and administrative activities, internal controls and investor relations.

Professional Background: Bob joined Heartland in May 2000 as chief financial officer. Under his leadership, Heartland raised $40 million of private equity in 2001, went public on the NYSE in 2005, and has grown to become the fifth largest payments processor in the nation. In late 2007, he was named president. Bob currently serves on the Presidential Advisory Council for the Electronic Transactions Association (ETA) Board.

Prior to joining Heartland, Bob was chief financial officer at COMFORCE Corporation in Woodbury, NY, as well as a managing director at Smith Barney and a vice president with Citicorp, both in New York, NY. 

Community Involvement:

  • Board of Trustees, Communities in Schools, Washington DC
  • Board Member, Nassau Presbyterian Church and Cemetery, Princeton, NJ

Educational Background:

  • Master of Business Administration, Stanford University's Graduate School of Business, Stanford, CA
  • Bachelor of Arts, Princeton University, Princeton, NJ

Personal: Bob and his wife, Margaret, live in Princeton, NJ. They have three children.

Robert O. Carr

Chairman and Chief Executive Officer

Responsibilities: Strategic direction and growth of Heartland Payment Systems, one of the nation’s largest payments processing companies and creator of The Merchant Bill of Rights.

Professional Background: Bob started his career at Parkland College in Champaign, IL, at the age of 21. After serving as a professor, president of the college’s faculty and director of its computer center, he moved to the Bank of Illinois and then started a software and consulting business for small and mid-sized businesses.

In 1997, Bob co-founded Heartland Payment Systems with Heartland Bank. Under his guidance, Heartland has been named a FORTUNE 1000 company, climbed from #61 to #5 in the nation and #9 in the world; from 25 to 2,900 employees; from 2,500 to 250,000 client locations and from a portfolio of $0.4 billion in bankcard volume to more than $80 billion.

On August 11, 2005, Bob rang the bell on the floor of the New York Stock Exchange in the most oversubscribed initial public offering in the payments industry.

Bob has been a driving force in an industry collaboration movement to thwart cybercriminals ― and help protect business owners, consumers, processors and financial institutions. He was active in the formation of the Payments Processor Information Sharing Council (PPISC) and served as chair of its steering committee. Bob also serves as Associate Member Director on the board of the Secure POS Vendor Alliance.

Awards and Recognition:

  • The MidWest Acquirers Association’s first “Lifetime Achievement Award"
  • Ernst and Young’s “Entrepreneur of the Year Award” (in 2004 and 2007)
  • Greater Philadelphia Venture Group’s “Walter M. Aikman Entrepreneur of the Year Award”
  • American Business Awards’ “Best Executive”
  • The Eastern Technology Alliance’s “Technology CEO of the Year”
  • Honorary Doctorate of Humanities, Lewis University, Romeoville, IL

Community Involvement:

  • Board of Trustees, Historical Society of Princeton, Princeton, NJ
  • Board of Advisors, Seton Hall Business School, South Orange, NJ
  • Trustee, Historic Morven, Princeton, NJ
  • Advisory Board, Woodrow Wilson House, Washington DC
  • Founder, Give Something Back Foundation, a nonprofit which funds academic scholarships for disadvantaged children, recognizes teaching excellence and donates to various charitable organizations  

Educational Background:

  • Master of Science, Computer Science , University of Illinois, Champaign-Urbana, IL
  • Bachelor of Science, Mathematics, University of Illinois, Champaign-Urbana, IL
Heidi Goff

Chief Marketing Officer

Responsibilities: The continual development and enhancement of strategic marketing initiatives that help fuel the growth of the company.

Professional Background: A successful payments executive, Heidi joined Heartland in April 2011 as chief marketing officer. Previously, she was president and managing director for the Americas for Hypercom Corporation, Scottsdale, AZ; executive vice president and general manager, North America at Transaction Network Services (TNS) Reston, VA; and executive vice president, Strategy and Market Development at Global Payment Systems, Atlanta GA. Heidi also served 11 years with MasterCard International of Purchase, NY, in leadership roles including senior vice president, Global Merchant Services and senior vice president and general manager, Merchant Services.

Heidi is on the Board of Directors of ETA and was named to Who’s Who in Payments in 2009. She is author of MasterCard Division Masters the Quality Possibilities, and is co-author of American Bankers Association Guidelines for Debit Cards at the Point of Sale and Business Requirements for Private Sector ACH.

Educational Background:

  • Bachelors of Business Administration, Spencerian College, Louisville, KY

Personal: Heidi and her husband, Alan, live in Sarasota, FL, where they are active in the local Downtown Merchants Association and their local church. They have one son and one granddaughter.

Kris Herrin

Chief Technology Officer

Responsibilities: Delivery of secure and reliable IT services for Heartland’s state-of-the-art payments processing platforms and enterprise applications, including product development, infrastructure and operations.

Professional Background: Kris joined Heartland in April 2008 as chief security officer and quickly developed strategies that protect merchants and consumers through end-to-end data encryption. Kris transitioned to the role of chief technology officer in August 2009 where his work to drive operational efficiencies and delivery of innovative services using industry IT Service Management best practices won him recognition in the InfoWorld CTO 25 Awards.

Kris is a Certified Information Systems Security Professional (CISSP), a Certified Payment-Industry Security Auditor (CPISA) and a member of the Information Systems Security Association. He is an adjunct professor at the University of Dallas Graduate School of Management and an advisory board member for the Information Assurance Program.

Prior to joining Heartland, Kris served as chief security officer for Intervoice, Inc., in Dallas TX, and performed various IT leadership roles during nine years at Alcatel while based in Plano, TX, and Shanghai, China.

Community Involvement:

  • Children’s religious educator volunteer

Educational Background:

  • Master of Science, Computer Science, University of Texas at Dallas, Dallas, TX
  • Bachelor of Science, Computer Science, University of Texas at Dallas, Dallas, TX

Personal: Kris lives in Murphy, TX, with his wife and their two daughters.

Charles Kallenbach

General Counsel and Chief Legal Officer

Responsibilities: Securities, compliance, corporate governance, mergers and acquisitions, commercial transactions, litigation and risk management. 

Professional Background: Charles joined Heartland in January 2007 and has successfully managed, settled and won a variety of litigation matters on behalf of the company. He advised on Heartland’s acquisition of the Network Services business from Alliance Data Systems, Heartland’s $75 million syndicated revolving credit facility, acquisition of assets of General Meters Corporation and Chockstone, Inc., as well as the company’s investment in Collective POS.

Before joining Heartland, Charles worked at SunCom Wireless Holdings Incorporated in Berwyn, PA; Eureka Broadband Corporation in New York, NY; 2nd Century Communications in Arlington, VA, and e.spire Communications in Annapolis Junction, MD. Earlier in his career, he served as legislative assistant to United States Senator Arlen Specter.

Charles is a member of the District of Columbia Bar, the New Jersey Bar (Corporate Counsel Admission), the American Bar Association and the American Corporate Counsel Association. In 2010, the Association of Corporate Counsel Delaware Valley (DELVACCA) Chapter named Charles Outstanding Chief Legal Officer of the Year.

Community Involvement:

  • National Multiple Sclerosis Society, Philadelphia, PA
  • Susan G. Komen Breast Cancer Foundation, Philadelphia, PA
  • Juvenile Diabetes Research Foundation, Philadelphia, PA

Educational Background:

  • Juris Doctor, New York University School of Law, New York, NY
  • Bachelor of Arts, Cum Laude, University of Pennsylvania, Philadelphia, PA

Personal: Charles, his wife, Alison, and their three children live in Ambler, PA.

Conan Lane

Chief of Operations

Responsibilities: Daily operations, oversight of Collective POS and Heartland’s service centers, management of third-party relationships (including card brands, sponsor banks and third-party processors) and national accounts. Conan has additional responsibilities as a member of the corporate strategic initiatives team, working on due diligence for mergers and acquisition, contract management and development of new product initiatives.

Professional Background: Conan joined Heartland in August 2007 as executive director of operational productivity and was named chief of operations in January 2009.

Prior to joining Heartland, Conan was chief operations manager at PNC Merchant Services in Pittsburgh, PA. He held  several positions there between December 1998 and August 2007.

Community Involvement:

  • Executive Committee Member, Heartland Cares Foundation, Princeton, NJ

Educational Background:

  • Bachelors of Business Administration, The University of Toledo, Toledo, OH

Personal: Conan and his wife, Kristen, live in Princeton Junction, NJ. They have three children.

Marty Moretti

Chief Service Officer

Responsibilities: General management of Heartland’s new service center in Jeffersonville, IN, overseeing functions such as merchant and sales support, underwriting, compliance, policy and audit, Jeffersonville information technology and risk management.

Professional Background: After serving six years at Welsch Financial, which was acquired by Heartland in 2002, Marty transferred to our customer service center in Jeffersonville to manage Heartland’s Sales Compensation department. Soon after, he was promoted to executive director of operations.

Now, as Heartland’s chief service officer, Marty continues to implement the company’s innovative regional service model, focusing on automation and the continued delivery of exceptional customer service.

Educational Background:

  • Bachelor of Science, Penn State University, State College, PA

Personal: Marty lives in the Jeffersonville, IN, area, with his wife, Mindy, and their two sons.

Maria Rueda

Chief Financial Officer

Responsibilities: Heartland’s finance activities, financial policies and procedures and investor relations.

Professional Background: Maria joined Heartland in April 2010 with more than 20 years of experience in financial operations and systems management. She was previously chief financial officer for ING Direct Bank USA, Wilmington, DE; chief financial officer and financial and operations principal for Bloomberg Tradebook LLC, through Geller & Company, New York, NY; and Chief Financial Officer for the North American operations of Electra Partners, a U.K.-based private equity firm, New York, NY.

Maria is a member of the Board of Directors of the New Jersey State Society of Certified Public Accountants, Mercer County Chapter and is a member of the American Institute of Certified Public Accountants.

Community Involvement:

  • Board of Directors, Books for Kids Foundation, New York, NY
  • Supporter, Stony Brook-Millstone Watershed Association, Pennington, NJ

Educational Background:

  • Bachelor of Arts, Economics, Rutgers College, New Brunswick, NJ
  • Masters of Business Administration, Rutgers Graduate School of Management, Newark, NJ

Personal: Maria resides in Princeton, NJ and New York, NY.

John R. South

Chief Security Officer

Responsibilities: Heartland information security — leading Heartland’s internal risk assessment programs which include protecting sensitive data through risk and threat modeling. John also ensures Heartland is compliant with internal, industry and regulatory requirements. He is Heartland’s liaison with security professionals in the Financial Services Information Security and Analysis Center (FS-ISAC) and is a member of the Payments Processing Information Sharing Council (PPISC).

Professional Background: Prior to joining Heartland in September 2009, John held leadership roles in information security for Convergys (Intervoice) and Alcatel-Lucent. He spent several years in Belgium and Paris leading Alcatel’s European information security operations.

John is an adjunct professor at the University of Dallas where he teaches digital forensics. With Dr. John Nugent, he co-founded the university’s Information Assurance Program — which focuses on corporate security and risk management. The program has been designated a National Security Agency Center of Excellence since it began in 2002.

John has been an active member of the US Secret Service North Texas Electronic Crimes Task Force since its inception in 2003. In addition, he is the founding president of the Federal Bureau of Investigation’s North Texas Infragard Electronic Crimes Task Force. John is also a member of the High Technology Crime Investigators Association (TCIA), the Information Systems Security Association (ISSA) and the Information Systems Audit and Control Association (ISACA).

John is a Certified Information Systems Security Professional (CISSP) and Certified Payment Card Industry Security Auditor (CPISA/M) and will be certified as an Information Technology Infrastructure Library (ITIL) Service Manager.

Educational Background:

  • Bachelor of Arts, History, Purdue University, West Lafayette, IN
  • Masters of Business Administration, University of Dallas, Dallas, TX

Personal: John resides in Plano, TX with his wife, Mary.

Bryan Thompson

Chief Enterprise Architect

Responsibilities: Aligning Heartland’s IT systems and processes with business strategy.

Professional Background: Bryan joined Heartland in August 2005 as a systems architect and senior developer on Heartland’s front-end Exchange platform. During that time, he architected Heartland’s POS gateway. He later served as architect for the company’s enterprise reporting services and stored-value platforms. In 2008, he was named executive director of back-end systems where he directed Heartland’s settlement platform, Passport. In that role, he was responsible for directing Passport’s development, operations and product teams. Bryan was named chief enterprise architect in August 2009.

Prior to joining Heartland, Bryan worked at Electronic Data Systems in Plano, Texas as developer, technical lead, sales support engineer and systems architect working in the healthcare industry.

Educational Background:

  • Bachelor of Science, Business Administration and Management, Texas A&M University, College Station, TX

Personal: Bryan and his wife, Denise, have two children and live in Propser, TX.

Joseph E. White

Chief Accounting Officer

Responsibilities: Heartland’s internal and external accounting reporting processes; tax compliance and reporting; budgeting and forecasting; cash management, treasury functions, due diligence and transaction analysis in merger and acquisition activities.

Professional Background: Joe joined Heartland in 2005 and assisted in the company’s initial public offering. He also led the company’s efforts in Sarbanes-Oxley compliance and actively managed our chief executive officer/chief financial officer certification process. Recently, Joe worked on Heartland’s mergers with General Meters Corporation and the Network Services business of Alliance Data Systems, as well as Heartland’s investment in Collective POS.

Prior to joining Heartland, Joe held positions at American Business Financial Services, Inc., CoreStates Financial Corporation, First Pennsylvania Bank and KPMG, all in Philadelphia, PA.

Educational Background:

  • Bachelor of Science, Accounting, LaSalle University, Philadelphia, PA

Personal: Joe lives in Elkins Park, PA, with his wife, Terry. They have two sons.