Gift Marketing

There are two ways you can increase revenue: acquire new customers and motivate existing customers to spend more.

At Heartland, we help you turn business gift cards into powerful marketing tools that increase revenue, promote your business and expand your client base through innovative and proven techniques. Our gift card marketing programs are flexible and easy to implement so you can start providing these value-added offerings quickly.

Team up with Heartland for your gift marketing needs and discover three ways to build a complete gift card marketing program:

Leverage traditional gift cards.

A gift card is a great word-of-mouth marketing tool to gain new clientele. It's a personal endorsement — from the gift card giver to the gift card recipient — to patronize your establishment. The recipient — who otherwise may not be familiar with your business — has the chance to become a new, loyal customer.

Develop loyalty programs.

Use gift cards to generate loyalty by rewarding customers … and motivate them to return. Turn your gift cards into stored-value cards and offer incentives that entice customers to continue loading money onto them. We work with you to determine the incentives that resonate with your customer base. When customers invest in your business this way, they commit to spending more money with you.

Market your business through joint promotions with other local businesses.

Leverage relationships with other local merchants who can refer business. We can help you identify area businesses that offer the highest return … targeting locations your potential customers frequent. You can use these cross-promotional relationships to draw new customers into your establishment by giving away preloaded gift cards for your business, whose cost is offset by acquiring new business.

Plus, Heartland Gift MarketingSM helps you:

  • Reward customers with real-time promotions that entice them to come back more often and spend more when they do
  • Promote your program with ongoing marketing support
  • Discover the return on investment gift marketing can provide your business