Article

Heartland Payment Systems Acquires Chockstone

Company Release - 11/18/2008
PRINCETON, N.J.

Heartland Payment Systems, Inc. (NYSE:HPY), a leading provider of credit/debit/prepaid card processing, payroll, check management and payments solutions, has closed on its acquisition of Chockstone, Inc., a privately held provider of gift card programs and loyalty solutions. Terms of the agreement were not disclosed.

Based in Portland, OR, Chockstone's loyalty platform helps businesses of all sizes identify their most profitable customers and market to their unique needs - thereby increasing the frequency of their visits and the size of their average purchases. Using real-time analysis of guest behavior, the technology creates targeted point-of-sale-based promotions. Chockstone's loyalty marketing and gift card solutions are used by leading brands in more than 65,000 restaurant, convenience store, and other retail locations in North America - including Subway, Tully's Coffee and Plaid Pantry.

"Heartland's acquisition of this premier niche provider expands our ability to equip businesses nationwide with enhanced gift card and loyalty programs," said Robert O. Carr, chairman and chief executive officer of Heartland Payment Systems. "Chockstone's strong solution provides added value to business owners who want to improve and maximize their customer relationships."

"We are very excited to become part of Heartland, a company widely respected by business owners and the industry," said Jeff Lipp, chief executive officer of Chockstone. "By adding Chockstone's services to its payments services, Heartland can offer merchants proven loyalty and gift card programs that provide a competitive edge in the market today. Heartland believes, as we do, that if you invest in your customers, you'll earn their loyalty."

For more information please visit: www.chockstone.com .

About Heartland Payment Systems

Heartland Payment Systems, Inc., a NYSE company trading under the symbol HPY, delivers credit/debit/prepaid card processing, payroll, check management and payments solutions to more than 250,000 business locations nationwide.
Heartland is the founding supporter of The Merchant Bill of Rights, a public advocacy initiative that educates merchants about fair credit and debit card processing practices. For more information, visit www.heartlandpaymentsystems.com  and www.MerchantBillOfRights.com .

Forward-looking Statements

This press release may contain statements of a forward-looking nature which represent our management's beliefs and assumptions concerning future events. Forward-looking statements involve risks, uncertainties and assumptions and are based on information currently available to us. Actual results may differ materially from those expressed in the forward-looking statements due to many factors. Information concerning these factors is contained in the Company's Securities and Exchange Commission filings, including but not limited to, the Company's annual report on Form 10- K for the year ended December 31, 2007. We undertake no obligation to update any forward-looking statements to reflect events or circumstances that may arise after the date of this release.

Source: Heartland Payment Systems, Inc.

Contact: Investor Relations: Gregory FCA Communications Joe Hassett, 610-228-2110 Heartland_ir@GregoryFCA.com Public Relations/Media: Heartland Payment Systems Nancy Gross, 888-798-3131 ext. 2202 Nancy.Gross@e-hps.com or Gregory FCA Communications Paul Johnson, 610-228-2113 Paul@GregoryFCA.com