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Heartland's Market Focus
Heartland concentrates its efforts on several vertical markets with multiple product offerings. We stay focused on delivering tailored solutions that meet the demands of these specialized industries with our entire range of products and services including credit and debit card processing, payroll processing and services, and gift cards. In addition to the markets highlighted below, Heartland has been effective in servicing auto repair facilities, convenience and liquor stores and professional service providers.
Restaurants
We understand the restaurant business, we grew up in it. We're proud that restaurants now lead in the number of merchant types we serve. Restaurants need quick, dependable service, with attention to details unlike those found in other industries. It's no coincidence that Heartland has the comprehensive answers for this market.
- Payroll processing and services
- Personal training with staff and accounting personnel
- Gift/Loyalty card processing
- Easy-to-read monthly statements
- Special Restaurant Association pricing in many states
- Tailored solutions specifically crafted for restaurants
- Online account transaction activity details
- Detailed tip reporting
- High-speed dial and Internet processing
Heartland is currently the endorsed provider for over 30 state restaurant associations across the country. These endorsements many times include both our credit/debit card processing as well as our payroll processing services. Restaurant owners should check with their state association to see if they too can enjoy the benefits of being a mutual association member and Heartland customer.
Retail Businesses
Whether it's electronic cash registers or PCs transmitting settlement information, most retail merchants are seeking new ways to integrate all of their retail transactions. Heartland's system handles credit, debit, electronic benefits transfers, electronic draft capture, automated clearing house functions, and even payroll processing...all in one.
- Merchant processing for all major credit cards
- Payroll processing and services
- Cash advance processing for MasterCard and VISA
- Online account transaction activity details
- Debit card authorization and processing
- Full range of merchant supplies
- Competitive pricing
- Tailored solutions specifically crafted for retail businesses
- High-speed dial and Internet processing
Hotel/Lodging Industry
Heartland has a long history of providing quality transaction processing solutions for the hotel/lodging industry. We can integrate the operations of the front desk, reservations area, restaurants, telephone services, catering, gift shop and health club or use the property's existing management system.
- Personal training with all property shifts
- Payroll processing and services
- 24-hour help desk support
- Splitting of folio charges
- Detail tracking by clerk number
- Quick check-in and check-out of guests
- Efficient "No Show" policy chargeback resolution
- Applications for small independents to large resorts
- Integration with most property management systems
Community Banks
Business customers are important to all banks. Yet, providing card processing services to merchants can be time consuming and costly. Heartland currently has contracts with nearly 200 banks nationwide. We help service their merchant customers and reduce their business portfolio risk. Our Community Bank Program gives them the ability to provide electronic card transaction payment services to their business customers.
- No financial risk
- No merchant liability on qualified accounts
- No internal support required
- No start-up or conversion costs
- Flexible revenue sharing
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