Small- and medium-sized businesses (SMBs) are increasingly asking us to offer them more secure, lower-cost payment processing methods. Heartland has listened and responded.
We’re excited to announce that we are collaborating with BitPay and will refer our SMB customers for bitcoin acceptance. Created in 2009, bitcoin is a digital currency in which encryption techniques are used to regulate the generation of units of currency and verify the transfer of funds.
Bitcoin has grown in popularity and Heartland is supporting new services that can help online merchants increase transaction security and lower total cost of payment acceptance for SMBs.
SMBs are also asking for new services that can help grow new customer conversions and increase repeat customer purchases. Bottom line, we believe SMBs that embrace bitcoin today have a competitive edge by offering their customers a more secure and convenient type of payment.
What makes the combination of Heartland and BitPay unique is that we are helpings SMBs:
Improve online transaction security
Provide a lift in buyer conversion rates
Reduce total cost of payment acceptance
Facilitate purchases between non-U.S.-based buyers and U.S.-based SMBs
We look forward to offering this innovative solution and bringing bitcoin to a new round of businesses including retail, education and business service segments.