Bust Holiday Checkout Lines and Become your Customers' Retail Hero
Monday, December 10, 2018
By age 70, we’ve spent 2-3 years of our lives waiting. Standing in line has become such an annoyance, businesses have sprouted that now pay people to wait in line for us.
As a consumer, how likely are you to wait in a line that stretches out the door?
A long wait to checkout gives shoppers time to rethink their purchases, change their mind, and walk out of a store empty-handed. In fact, it’s in-store crowds that are largely driving more consumers to shop online.
A study by UC Berkeley’s Sutardja Center for Entrepreneurship and Technology found that half of all shoppers will avoid a store if it has long lines. For those that do visit a store, one-third will leave without a purchase if they have to wait in line for more than seven minutes.
Don’t let checkout lines rob you of purchases
Mobile Point of Sale (mPOS) is changing the retail playing field. Using a tablet or smartphone, connected to a mobile payment app and card reader, you can get customers through checkout in a snap. Connected by Wi-Fi, Bluetooth or network, these highly portable mPOS “registers” empower you to engage and ring up sales anywhere in your store, or even outside, for a more personalized and convenient customer experience.
Imagine the value in meeting shoppers carrying armfuls of items to purchase, and checking them out on the spot with your mPOS system. You’ve saved them the hassle of navigating aisles and crowds to transport their items to checkout.
Low investment cost, ease of integration with tablets and smartphones, and simplicity of use, makes mPOS a no brainer for retailers. Macy’s, Target, Walmart and Apple are among the growing list of stores using mPOS systems in high traffic areas to speed up customer checkout.
It’s projected that mPOS devices will account for a quarter or more of point of sale transactions by 2023.
In short, mPOS eliminates waiting to give your customers yet another reason to shop in-store, rather than going online. And the benefits are not limited to holidays, or brick and mortar locations. Is your business mobile? Do you provide in-home services? mPOS is the smart and convenient way to take payment anywhere, year-round.
Speedy checkout is at the top of your shopper’s wish list
Your shoppers have battled to lay claim to the season’s most popular toy, and outsprinted mobs to be first in line to buy big screens. They’ve scoured store aisles into the wee hours to find perfect gifts for family and friends. Their grit, determination and patronage are to be rewarded.
Make that reward a speedy checkout and you will be their holiday hero. With a mPOS smartphone in hand, you will bring holiday cheer to shoppers when you bust store lines to get them in and out quickly. It’s a gift your customers will remember long after the holidays.
Heartland Mobile Pay
Heartland has the mPOS platform, you need to securely take payment anywhere your business is. Heartland Mobile Pay is compatible with iOS and Android phones to conveniently conduct transactions in-store and on-the-go, including EMV chip cards, Apple Pay, Google Pay, magstripe, cash and checks. Contact us today to learn more.