The world has moved to recurring revenue models for just about everything, from refrigerators to cars to POS and everything in between. There are many advantages to renting instead of buying for business owners, but there’s no doubt that recurring revenue business has a much greater value than a perpetual modeled business for Dealers. When I think about items people own for more than a season, I think about how long they’ll have the item before they want, or need, a new one. Think about cell phones. The world has moved to rental programs that allow us to get our cell phones fixed when broken, replaced when lost and upgraded as soon as a new one comes out, all for one low rental price. For businesses today, this is the gold rush — predictable demand.
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