7 Tips to Prepare Your Business for the 2020 Holiday Season

Friday, October 23, 2020

With the holiday season a mere month away, it’s time to prep your business for the hustle and bustle of the busiest time of the year. Whether you’re in the retail, service or restaurant industry, here are tips to help your business thrive this holiday season!

1. Tis The Season… For Gift Cards!

Gift cards are a win-win for you AND your customers. They're an easy, grab-on-the-go, failsafe gift, and they are certain to bring new customers with each activation. Have you invested in your gift card program? Make sure your business is ready and equipped with gift cards this year.

2. Make sure your website is in tip-top selling condition this season.

No matter your industry, your website should be easy to navigate to promote sales. We’re hosting a holiday e-commerce webinar on October 29th 2020, to provide tips, tricks and best practices for connecting your e-commerce and brick and mortar stores. Register HERE!

3. Staff Up For The Holiday.

Sales aside, both the increased foot traffic and extra operational duties the busy season requires means store owners often find themselves in need of a few extra sets of hands. And it’s a good time too—college students are home, and many others are looking for ways to bring in some extra income to help with personal holiday expenses. But a surplus of seemingly qualified candidates doesn’t mean you shouldn’t make your hires thoughtfully and cautiously. Read more here!

4. Stay In The Know on Holiday Shipping Deadlines.

Knowing shipping cut-offs is KEY to ensuring your customers packages arrive on time. We’ve sourced the 3 major carriers holiday cut off dates here!

5. The NEW Black Friday Guide.

Managing Black Friday is likely raising more concern for business owners this year. However, based on an article from Forbes magazine Black Friday 2020 may spread across the entire holiday season. This is to promote less of a rush than your typical Black Friday madness. It’s time for business owners to consider offering deals over the course of the next 2 months if you’d like to lessen the rush of the notorious crowd this 2020 Black Friday.

6. Don’t let marketing slip through the cracks.

This season, marketing your business is essential. Sometimes it’s hard to find a starting point. We’ve sourced 15 unique holiday marketing tactics to help you through the holiday season. Read more here!

7. Don’t forget about your employees!

At Heartland, culture is everything and we’re focused on keeping employees happy and healthy. While the holidays can be stressful for businesses, it’s important to promote the “good” during this season. Whether it’s simple decorations to honor your employees holiday traditions, a holiday party or gifts for each employee. Take time to consider the morale of your employees and give them a boost!

We hope you find these tips helpful and are able to utilize each throughout this holiday season! Cheers!