Just exactly how these tools can help improve your business:
Test emails with or without coupons.
Imagine running an email campaign where some messages include a discount offer and some don't.
With our data, the merchant can validate which version drove sales or not when bringing back repeat customers.
Validate the length of direct mail campaigns.
How about knowing if those expensive postcards announcing a new store location are needed any longer?
A new store might already have a following of regular customers. Analytics can answer that data.