Merchant gift card programs lead customers to spend—on average—60 percent more than the value of their gift cards. In addition, 72 percent of shoppers also shop for themselves when they go online or in-store to purchase a gift card.
Heartland helps you acquire more loyal customers with our innovative gift card program. You can personalize your own gift cards, offer reloading capabilities and use a card-not-present program that allows your customers to use their phone number as their identifier.

Gift Card Best Practices e-Book

In 2013, gift card purchases exceeded $118 billion for the first time, up almost $10 billion from the year before. A gift card program is no longer a luxury for merchants, but a necessity to remain competitive. This e-book examines how mid-sized and larger companies, particularly multi-location restaurants and retailers, can use “best practices” to implement a successful gift card program.

Customer Gift Card Account Management

If your customers need assistance managing their rewards and gift card account options they can visit our customer site at the link below. There, they will be able to view available reward details, check balance and manage contact information.

Customized Card

Set your brand apart with customized gift cards. Personalize our standard merchant cards with pre-printed designs or create custom cards.

Reduce Interchange Fees

Gift cards offer more than convenience, they also help reduce payment processing fees, which can significantly benefit high-frequency, low-ticket businesses.


Our gift card program offers same high level of security that is synonymous with Heartland. Unlike paper certificates, our cards have built-in features that help prevent fraudulent card activity.

Lock in Customer Funds

We offer reloadable gift cards for businesses of all shapes and sizes to keep them coming back. When customers load funds onto your gift card, they are more likely to continue purchasing from you.

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