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Heartland In the News

  • Raising Cane’s Keeps on Rising
    Raising Cane’s is the product of creative thinking forced by the need to fill a college tuition hole. With his son about to enter his senior year of college, the father, who ran a marketing company, decided to invent some business. The father-son duo found a young man in Baton Rouge with a simple, yet elegant restaurant concept built around a homemade recipe for chicken fingers. The restaurant needed marketing help, the marketing company needed a client...
  • The Merchant Bill of Rights: A Sleep Aid
    The rare American company survives for 100 years. It’s rarer still in the restaurant business. According to Credit Suisse, the average lifespan of a company in the S&P 500 has declined from 60 years in the 1950s to less than 20 years currently. Technology’s “disrupting force” is to blame....
  • April Card Brand Changes Have Arrived, No Signature Required
    Every April and October, the four major card brands (Visa, MasterCard, American Express and Discover) make policy changes to their interchange fees....